Twitter for Business
In today’s modern age, one of the most productive and efficient methods of business promotion is through different websites over the internet. One of the most effective internet marketing methods is using social media websites to promote your company or business, such as Twitter. On Twitter, you can create a Twitter page for your business. A Twitter page on the internet is similar to having an advertisement in the Yellow Pages. Visitors can view your Twitter page to find information, or other Twitter members can pass on your information to other people on their list, or “Twitter Feed.”
Tweeting Basics
When you set up your Twitter page, it is important to include any information that you think will encourage people to contact your business or visit your website. This information can include your business logo, product descriptions and contact information. When you sign up for your Twitter account, you are led through a series of steps that include “Following” other Twitter pages. When you select Twitter pages to “Follow,” try to select pages that are relevant or similar to your business. This encourages other businesses to follow your page, which increases exposure to your business information. On your Twitter page, you can post a “Tweet,” which is similar to a standard blog post. Each Tweet is 140 characters or less, and can be posted directly on your Twitter page or posted from your website through a Twitter app. Each time your Tweet, your followers will see updates about your business either on Twitter or through email updates. For example, if you own a pizza business, you can “Tweet” on Twitter if your company has a special coupon or promotional event that could draw more customers. The customers who are Following your Tweets can pass the coupon or event information on to their friends or family members, increasing the exposure of your business and more.
TIPS
Do not post irrelevant Tweets on your Twitter page if you are trying to promote a company, organization or business. This can make your business seem less professional. It is also a good idea to avoid Tweeting risque or controversial information, which may deter certain cross-sections of the community. Try to only post Tweets that are beneficial and promotional for your business so that followers are more likely to pass your information on to other people on their Twitter Feed.
References:
https://support.twitter.com/groups/31-twitter-basics#
http://mashable.com/guidebook/twitter
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